Moxie 2015 Trends Report

The “Uber-Sumer”

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This is the year that the balance of power completes the shift from brands to consumers. The unfolding convergence of technologies, ideas and services is allowing people to live the way they want, without the traditional reliance on brands. To address the multifaceted changes brought on by these top five trends, marketers must reimagine their approaches in 2015.

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Frictionless Commerce

FRICTIONLESS COMMERCE

Experiences Over Things

EXPERIENCES OVER THINGS

Content Democracy

CONTENT DEMOCRACY

Everything on Demand

EVERYTHING ON DEMAND

Small Data

BRING YOUR OWN DATA

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